INSIDE THE AMERICAN MUSIC AWARDS’ SWAG TENT: CELEB HOLIDAY “SHOPPING”

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A local reader was invited to the American Music Awards’ Celebrity Gift Tent last Saturday (Nov. 21) to promote his new, fab product and wanted to give TheBPlot readers the first scoop. 

If you have not heard, the deal with swag tents basically is that companies offer free product and the celebs whore themselves out for free sneakers, sunglasses, jewelry, etc. by letting their photo be taken with the product.  In the end, if it is somewhat of a relevant celebrity, the companies get free publicity by sending the photos to magazines such as People, US Weekly and InStyle and saying “Look, so-and-so uses our product – will you write an article?”  A lot of the time it works out for everyone. 

Our local inventor / snitch went big-time with the small-time celebs and dishes about swag-hungry, holiday gift-getting celebs, in his own words: 

“Well, being part of the AMA swag tent sure was an experience.  There were about 43 vendors.  I learned afterwards that the top celebs don’t come to the event, but the B C and D-list people do – with their friends.  Plenty of kids under 15 years old do too. 

“One hundred ten ‘names’ attended and I’ve got photos of almost every one of them who took our stuff.  I met many ‘has been’ stars and ‘want to be’ stars, several stars from soap operas, Carnie Wilson, two rappers, a few from TV shows (‘LA Ink’, ‘V’ and a few others), kids from the Disney Channel with their swag hungry parents, the Olympic Water Polo Team, a loooong since retired Hall of Famer from the LA Dodgers. 

“A few film directors came for product, including a major science fiction series director who is about 90 years old and couldn’t hear or see to even know what he was looking at.  Finally, a very famous TV chef – who the fattest guy in the room ran over and hugged for what seemed like forever – was there and loved our product.  

“Max and Tony from ‘Dancing with the Stars’ and Sheila E [photo left] were great and hung out with us for a while.

“Only one celeb objected to photos and still took product – Morena Baccarin from the ABC televisions series ‘V’ [third from right in photo, right].  She’s obviously new to the scene and when this show is over she will be done and not realize how lucky she was. 

“Every other celeb was more than willing to take photos.  We made sure they had fun, and enjoyed the picture-taking – and it shows in the photos.   

“The truth and truly sad fact is that many of the celebs came to get free stuff to give to their friends and family for the holidays.  They’d discuss with their family members openly ‘Okay, I’ll give this to Auntie May, and give that to my best friend Charlotte, and this to ….’  

“The free stuff they were getting from other vendors included really expensive shoes, purses, candy, computer software, earrings, dolls, make-up, perfume and tons more.  

“I’ve been invited to the Oscars in March.  More on that after the holidays.  The word is that more celebs, bigger celebs will attend that gift event.  And I guess they won’t be stocking up on Christmas gifts!!!  Maybe.”

Richard@TheBPlot.com

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