VIBRANT GREEN LIVING: ECO-FRIENDLY PRODUCT PREVIEW

My brain is gray with green.

I attended the Green Products Expo in New York City last week where the most innovative, interesting and eco-friendly consumer products were presented with almost as much fanfare as a Tiger Woods press conference, in honor of the upcoming 40th Anniversary of Earth Day.

HOLDING THE DOOR OPEN FOR INCOMING DISH… NEW “YOU SAY WHO” RIGHT NOW

The expo was vibrant green with every-day-life-usable green products.

EARTHBATH

One item The Coaster’s King of Green Columnist, Tom Pivinski would be happy to see in your home is EarthBath, a suite of organic companion animal grooming products.

“We have been making your pets green before green was green,” said Paul Armstrong, founder, EarthBath, whose line includes new fab smelling phosphate and paraben-free shampoo mousses and green tea wipes.

The star of green lighting at the expo was Lutron, creator of new EcoDim and EcoMinder dimmers that are guaranteed to reduce energy consumption by at least 15 percent and extend incandescent bulb life a minimum of three times longer.

These sexy-looking dimmers, which can be ordered at Asbury Park Electric Supply, are the best alternative for purist fans of vintage lighting fixtures who find fluorescent bulbs aesthetically vulgar and distracting… like me.

More on what Lutron is doing this spring. 

MAESTRO ECO-MINDER

A ingenious product at the show came from a firecracker of an entrepreneurial woman who, in 2009, took her severance package from her fancy-pants job as an opportunity to be her own boss.

“I never wanted to look back and think about what might have been,” said Christy Eichers, founder of ReGreet, manufacturer of the greeting card repurposing kits. “This is my life – I am a single woman with a mortgage. I believe in ReGreet so much.”

The only product of its kind, ReGreet users have the ability to reuse a greeting card and track the green life and journey of the card online (ReGreet cards have “traveled” 122,086 miles so far) – similar to that website where you track the travels of a dollar bill.

REGREET

Representing Asbury Park at the expo was the launch of the first good-tasting, no-calorie “relaxation beverage,” RelaxZen.

“The shot-size drink was created my business partner wanted something all-natural that he could drink to replace the Xanax he was used to taking,” said Brent Sonnek-Schmelz, Atlantic Highlands resident whose partner Nick West grew up in Asbury Park. “RelaxZen is a blend of herbs and vitamins to calm the user but not put to sleep.”

The Oprah Magazine editors were loving on Little Kay Gardens wrapping and tissue paper

RELAXZEN

which have whole wildflower seeds (Corn Poppy, Red Coreopsis, Plain Coreopsis, Black-eyed Susan, and Baby Snapdragon) embedded in them. The recipient plants the paper and thinks of the giver every summer – long after the actual gift has been donated to the ReStore thrift store.

“We have the first product where the seeds will actually grow when planted because they are not crushed during the manufacturing process,” said Jim Johansen.

Other green products making their debut included a reusable pizza box; GoodLight, candles made from palm oil and cost the same as their petroleum-based counterparts; Pentel pens made of 50% recycled plastic; Re:Newal a water bottle made of 100 percent plant-based material.

LITTLE KAY GARDENS

Naturally, fabulously green and maybe, possibly found in the future at Asbury Park’s own Organic Style.

Richard@TheBPlot.com

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