ROAD TRIP: HOW WE TRAVELED HERE
After Road Trip 9, many began to wonder if the weekend had lost its way (displeased with a circuit party-type weekend) – or actually found its groove for the first time.
TheBPlot and The Coaster spoke with a resident familiar with the history of the Asbury Park Marketing Fund and Road Trip weekend, who offered some background and perspective…
A POLITICO TALKS ROAD TRIP… SOME ROAD TRIP NUMBERS… AND GOD, WHEN DID THE FUN DRIVE AWAY FROM ROAD TRIP? “YOU SAY WHO” NOW!!!
“There is a lot of emotion right now and that’s good. People have to look through the facts [of Road Trip 9] and it is a sticky wicket.
“This is the very first year that Road Trip Weekend was purely licensed out. The Asbury Park Marketing Fund (APMF) completely outsourced Road Trip – everyone needs to understand this. In the prior two years Brad gave the APMF a sponsorship fee, not a licensing fee, which was used for advertising and to defray event costs along with a grant from the New Jersey Division of Tourism.
“The APMF went into a semi-dormant state in 2009. There was diminishing financial support from the state and other local entities, but mostly it was harder and harder to keep together a core of volunteers to manage Road Trip. There was a lot of burnout, as happens with a lot of non-profits. As it is now, there were a lot of opinions but very little in the way of actual help.
“[Before becoming semi-dormant] the APMF begged for volunteers, for people to participate. Begged – on the [Gay] List and everywhere else and no one stepped up. It was for this reason and a few others that the APMF decided to become semi-dormant yet still remain an organization.
“By licensing the Road Trip name, the APMF was keeping a link to to the trademark because the organization didn’t want anyone to appropriate the name. The APMF owns ‘Road Trip’ and if, in the future, it decides to reactivate, it has the right to the name and there will be no misunderstanding.
“Again, it all goes back to the lack of volunteers and funding that the APMF got to this point.
“Honestly, I am happy to see people upset or happy about Road Trip 9. I am excited people have opinions. Now people need to get involved.
“If circuit parties are not your cup of tea, then come up with a new idea. If you want to focus on other things, great – the APMF welcomes everyone’s involvement and ideas. But nothing happens by magic.
“Maybe[in the future] June is Gay Pride, July is Sand Blast and August is Road Trip? Why make everything just one weekend in town? Fire Island has the Pines Party and Dance on the Bay and other events through the summer.
“Maybe this is the future but no one knows right now because for anything to happen we need volunteers from the community. The APMF needs active, energetic volunteers. There are lots of new faces in town. All of them are welcome to come to the APMF.
“People complaining – come volunteer.
“The community can not begrudge Brad for making money when literally there was no one who had the time and funding to do anything else.
“The APMF will be talking about everyone’s opinions and thoughts in the near future and make a statement.”
What do you think? Email: Richard@TheBPlot.com