ONE MORE RIDE ON THE PONY: LIVE NATION TO BOOK STONE PONY
Sources have confirmed to TheBPlot that Live Nation has now agreed to book the outdoor concert series at the Stone Pony for “one last summer” – flip-flopping from the entertainment giant’s earlier position, reported exclusively here, of preferring “no formal agreement (to book any venue).
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“Madison Marquette had nothing as far as a plan for entertainment without Live Nation,” another source added. “Their plan was no plan and it would have been a huge embarrassment to not have the outdoor concert area at the Pony booked solid, no matter the quality of the performers.
“This last-ditch type of agreement came after the big guys at both companies came together. Some would say there was begging on Madison Marquette’s side of the table. Now the real estate company has a year to find another entertainment company – or hire someone with connections and talent – to take over.”
Live Nation will not be associated with the Paramount or Convention Hall under the terms of the new one-year agreement.
“For sure Madison Marquette would be interested in talking with independent producers who can put asses in seats at the Paramount and Convention Hall.”
Like the festival in late September, “All Tomorrow’s Parties,” which is moving from upstate New York to Asbury Park and is being called “another coup” for the city by music lovers. Locals report hours after the indie concert organizers made their announcement about the location change, many homes and hotel rooms were booked for the weekend.
“I have never seen anything like it,” said one resident who rents his property on a weekly basis. “Talk about a positive effect on a local economy. I want to kiss the person who made this happen here.”
There will be no lip locks over bookings at the Stone Pony.
“The people who come to the outdoor concerts certainly are not the same people who come and dine, stay overnight, spend money and support the other businesses on the boardwalk and in town,” said a business owner. “The Stone Pony crowd is not the $15 martini crowd, which in the end, not surprisingly suits Madison Marquette’s agenda most.”
For The Coaster and TheBPlot’s exclusive coverage of Live Nation’s initial announcement of not renewing with Madison Marquette, click here.