BLUE HAWAII, CAFE VOLAN, LUSH & MORE: THE STORY BEHIND LOCAL STORE NAMES
Around here, creativity and uniqueness does not rest solely in our local store’s merchandise. Many area businesses have equally fab and creative names. I spoke with eight local business owners about the story behind their store’s names.
“I became an Elvis fan by watching his movies when I was younger when school was closed on snow days,” said Megan Gerrity. “When I started thinking of names for my online vintage clothing and accessories store, which today is a brick and mortar store on Bangs Avenue, I really wanted a name that would embody my favorite fashion decade while also not being too serious. The name Blue Hawaii Vintage has all the fun and style from the era without having to travel back in time or across the Pacific.”
“How did we come up with name Lush,” said Aidan Molloy of the wine and spirits shop he co-owns. “Perhaps a mirror at ourselves; perhaps a good look at all our friends and of course we loved the double meaning. We wanted a store where people had fun buying wine and spirits in a unique and enjoyable setting that celebrates the end of Prohibition. The name just seemed to be perfect for those who enjoy everything in life in a lush way. ‘Lush’ makes people pause and then laugh. What could be better!”
“Being that we are not a ‘movie theater’ in the traditional sense, Nancy (Sabino) and I didn’t want to brand the space in that way,” said Mike Sodano. “The word ‘room’ was more indicative of our space and since we plan many different ‘shows’ in addition to movies, we combined the two terms that best describe the space. The ShowRoom is more than just one thing. While we want people to think of us when they think movies, we also want The ShowRoom to connote an art house or boutique cinema that offers off-the-beaten path, avant-garde and alternative cultural events and shows.”
“We like to keep a certain mystery surrounding the infamous M in our name,” said M Studio founder Jenna Zilincar. “To us it means many things: magnificent, magic, mahoosive, mint, motley, motivated, makers and more. Design is a fun and creative process that is always evolving. Our work is our passion. We stay true to this with our name, constantly evolving and creating new ideas and concepts.”
REBEARTH Art Supply
“Choosing a name for our store was one of the hardest parts of getting it opened,” said Tim Sramowicz, co-owner of the great art supply, literature and decor store. “It was snowing last winter and we were going back and forth with names. Realizing Asbury Park is going through its own rebirth or renaissance we liked that idea, with a little twist to the spelling. Once we highlighted the word ‘art’ in the logo and made the name visual, too, we were set.”
Lightly Salted and Langosta Lounge
“We wanted to play around with the seashore food theme for both the surf shop and the restaurant,” said Marilyn Schlossbach. “The name Lightly Salted, for Scott’s surf shop came first. From there, we thought of ‘langosta,’ which means lobster in Spanish. ‘Lounge’ was our idea to take the fun aspects of the great restaurants and lounges of the mid 1900’s. Fun names and fun places.”
“We wanted to incorporate surfing into our business but not be obvious,” said Paul Cali, co-owner of the coffee shop on Bangs Avenue. “Volan is a type of fiberglass that goes on heavier, longer surfboards that we favor. We wanted our nod to surfing to not be obvious or hokey.”
Please remember all our local stores as you plan for holiday gifting. And for previous columns revealing the background of local business names click here.