THE BEST MARKETERS IN TOWN: JOHNNY MAC TAKES ON PRIDE WEEKEND

What’s the best way to change a bar’s image of a more down-n-dirty straight crowd than the summer-flirty gay crowd on the gayest weekend of the year?  This…

Johnny Mac’s on Main Street isn’t afraid to have fun with their marketing efforts.  (Photo courtesy of Michael Booth)

Brilliant!  The best marketers in Asbury Park, Johnny Mac’s team isn’t afraid to spend money or experiment.    They make big statements and execute them in a fresh and elegant way.  Their philosophy is strategically playful and unique.

Great example of beyond basic marketing that will achieve a return on investment in hours.

(Happy Pride everyone!  And no, I didn’t have anything to do with this marketing initiative – I just thought it was a great example for area businesses.)

Looking for a strategic marketing campaign?  Email me:  Richard@TheBPlot.com

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