COLONIAL TERRACE LAUNCHES BRANDING INITIATIVE + A 1925 REAL ESTATE BROCHURE YOU HAVE TO SEE

Part of a 1925 real estate brochure for the Colonial Terrace section of Ocean Township.  Click here for the complete brochure. (Courtesy CTPA.org)

One page of a 1925 real estate brochure for the Colonial Terrace section of Ocean Township. Click here for the complete brochure. (Courtesy CTPA.org)

You may not know where Colonial Terrace is… but that’s about to change.  Soon, you will learn where the small community in Ocean Township is located and a whole lot more thanks to a branding initiative organized by the area’s homeowner’s association.

Colonial Terrace – a community in Ocean Township bordered by Deal Lake, Wickapecko Drive and Asbury Avenue – was established as a residential neighborhood in 1925 after the land footprint was previously used as a race track.  Today, it boasts mature landscaping, diverse architecture and a passionate group of homeowners who want you to see it as more than simply a through-way to the Asbury Circle.

The neighborhood’s homeowner’s association has launched a branding initiative headed by Jon Girson, board member and Harry Mull, board president.

I spoke with Girson regarding the neighborhood and association’s plans, which include the installation of two professionally designed wood signs to identify the community.

TBP:  Wanamassa, “The Point,” Wayside, Colonial Terrace: Ocean Township has so many wonderful communities.

Girson:  Colonial Terrace was established as an escape from the hustle and bustle of Asbury Park and one of the first neighborhoods adjacent to a golf course.  We found a 1925 real estate sales brochure for the area that said Colonial Terrace was the “most modern and beautiful development on the New Jersey Coast” and that there would be “no hodge podge developing effacing the area’s natural beauty.”  We think that still holds true almost 100 years later.

Personally, we first fell in love with the area because it was impossible to find a mid century ranch with a large yard within two miles of the ocean anywhere else.  When we moved here, we quickly realized it was such a wonderful community with character everywhere.

The Colonial Terrace Protective Association, our homeowner’s association, is one of the oldest and self-sustaining of its kind in the state, which shows how passionate and vested homeowners are here.

Every one of us takes pride in the ownership of a home in Colonial Terrace.  Our block party had 200 attendees last year.

The new Colonial Terrace signs.  Design by Mike Castellana.

The new Colonial Terrace signs. Design by Mike Castellana.

TBP:  Now, the homeowner’s association is helping to build awareness of the area.

Girson:  Our first goal is to erect two signs to identify Colonial Terrace – one sign on the plot of land that faces Wickapecko Drive at Bimbler Boulevard and another near a Asbury Avenue entrance.

We had 15 submissions for different designs highlighting unique aspects of the area.  Ultimately, members of the association voted for a concept by Mike Castellana, inspired by the real estate brochure and featuring a serene image of a canoe and shade trees.

Everyone at Ocean Township town hall has been supportive of the association’s efforts.  Colonial Terrace is a gem of a neighborhood with lots of history that many people don’t know.  Hopefully, we will change that.

Learn more about Colonial Terrace by visiting CTPA.org.  If you live in the area and want to join the homeowner’s association, email:  Kathy Lynch, lynchr@juno.com.  

Read more of TheBPlot and The Coaster’s coverage of local history:

Richard@TheBPlot.com

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